Process: 2012
I had the opportunity to work up a product identity for a new health supplement coming on the market. I love the process of design. Discovering unexpected results and seeing how things evolve from a simple sketch into something extraordinary. The development process of this logo identity is one of those where I would never have guessed we would end up where we did but I can see glimpses of greatness throughout the process. Let me know what you think.
Step 1: Sketches. This sketch was not one of my favorites but we saw something and moved it on to be digitized.
Step 2: We went into initial presentation with this version. I loved the way the concept had evolved from the sketch. I think the metaphor is appropriate to what their product is offering and the way things came together were definitely strengthened over the original sketch
Step 3: The client thought the idea was close but challenged us to take it beyond anything we had done to that point. He showed us some relevant source material and we took it to a new level.
Trade Show Stuff
I have the opportunity a couple times a year to develop Trade show booths. This post will track the progress of one I am working on right now. Below is the concept Sketch.

From the sketch my vendor was able to create a 3D rendering of the components

Next steps will be getting final approval and then applying the actual creative.
University of Utah – Perfect Season Tribute
Anyone who knew me growing up knows that I cut my artistic teeth drawing my spots heroes. My College Education kind of cured me of that and made me realize I needed to broaden my artistic horizon so it has probably been 10 years since I last put pencil to paper and actually did a sports related picture. Thanks to some great friends I was able to witness three amazing University of Utah football games this past season and see firsthand a special team who’s desire to win may have superseded their actual God-given ability. After watching them win their last home game of the season I had the desire to pay tribute to them in an illustration. The piece is 15 x 20 on BFK Rives and done in Prismacolor then scanned with the text added digitally. I am hoping to do a limited edition run of 12 x 12 prints – perfect for framing. The cost is $10 per print plus shipping if applicable.
UPDATE: I now have an online purchasing portal via PayPal. If anyone is still interested in ordering please click here. I have a limited number of prints remaining. Posted Price there includes postage.
Pictured are Brian Johnson, Matt Asiata and Freddie Brown.
Kaysville City
This is the plaque on the new bridge in Kaysville. It has the logo we developed at FORTHGEAR on it.
New Vehicle Wrap
Here is a new vehicle wrap I have designed for Lisa and Glenn up at Puckrin’s Soccer Shop in Clearfield. It is quite a bit different than the design I put together last year. I think It still refelcts the brand direction pretty well and the illustrations were a lot of fun to do. I will post photos once it is produced next month.













