Ambigram
It has been months since I’ve posted anything to my blog. I have a whole archive of stuff I’ve wanted to post but time has been a commodity these past view months as I’ve tried to balance a growing family and working through a tough economy. 2010 has started off strong and I’m anxious to getting back into the habit of posting more regularly - no promises though.
Below is a logo I worked on last year that was quite fun. I loved Dan Browns book Angels and Demon’s and had always wanted to try my hand at an ambigram. MacKay Clark, our summer intern had a nice ambigram in his student portfolio and the right project came along shortly thereafter so and amazingly we got it to work and the client loved the idea. Call it a perfect storm.
More Illustration Work
This summer i’ve had the chance to collaborate with a couple fellow designers on some fun spot illustrations for a client of ours up in Ogden. The first was a concept we pitched as part of a larger campaign as part of the week after the 4th of July. I worked closely with our intern for the summer from Utah State MacKay Clark. He’s a very talented young artist and it was fun to see him grasp the concept and put a fun spin on the idea.
The second was also a very colaborative piece between myself and Erik DeWall. In fact, it was Erik’s concept and original sketch that fueled the idea so most of the credit goes to him. These pieces have both been fun to work closely with a few of the other designers at Forthgear on a complex illustration. I learn little things each time as I watch their processes.
Commissioned Illustration
It’s not often enough that I get free creative reign on an illustration piece so I jumped at the chance to do this fun, off the wall illustration for some family friends. It was a blast and I hope to do more in the future. Thanks to Sarah Slade and her family for being incredibly patient and great sports!

2012 Packaging Progress
It’s taken a couple months but we are finally making some serious progress on the 2012 brand starting with labels and the box. below is the concept rendering of the concept art. both the labels and the box are going into production this month so I hope to be able to post actual product shots very soon.

Process: 2012
I had the opportunity to work up a product identity for a new health supplement coming on the market. I love the process of design. Discovering unexpected results and seeing how things evolve from a simple sketch into something extraordinary. The development process of this logo identity is one of those where I would never have guessed we would end up where we did but I can see glimpses of greatness throughout the process. Let me know what you think.
Step 1: Sketches. This sketch was not one of my favorites but we saw something and moved it on to be digitized.
Step 2: We went into initial presentation with this version. I loved the way the concept had evolved from the sketch. I think the metaphor is appropriate to what their product is offering and the way things came together were definitely strengthened over the original sketch
Step 3: The client thought the idea was close but challenged us to take it beyond anything we had done to that point. He showed us some relevant source material and we took it to a new level.
Trade Show Stuff
I have the opportunity a couple times a year to develop Trade show booths. This post will track the progress of one I am working on right now. Below is the concept Sketch.

From the sketch my vendor was able to create a 3D rendering of the components

Next steps will be getting final approval and then applying the actual creative.













