TalentStar Identity Design

Working now for a large in-house marketing team, I often get asked to design logos for internal projects or programs. Some of these quick identity projects turn out better than others. This is a recent logo I created for our internal instance of Taleo Performance Management’s Goals application. The icon represents both the top point of a star and the northward pointing arrow of a compass. Our goals should be our guide – much like our compass. It’s a very simple yet subtle concept.