Logo Development: Ascend

This is a logo project I took on last year. As a charter school focused on an “enlightened journey” the client wanted something that elevated the education experience and conversations centered around a peak or mountain range. Living in Utah, I’ve done more mountain range logos than you can shake a fist at. Rather than just exploring the expected, My mind was drawn to a flag, like you would post after ascending Mt. Everest. In the end the final product became a hybrid of both ideas which came together quite well.