I had a great opportunity to illustrate our first official MarketStar infographic this past month. We wanted to do something fun and different to illustrate the challenges sales and marketing organizations often have in terms of sharing information that leads to a healthy sales funnel. Perhaps it was the movie, perhaps it was the fact that we always refer to salespeople here as mavericks. In any case, the more we worked through the idea the more we realized it’s a perfect metaphor for what we were trying to say. Unlike the movie however, we are trying to show that despite their differences, cowboys and aliens need to work together.

You can view the entire campaign and download a larger PDF of the Infographic by clicking here.

UPDATE: We just published a corresponding eBook on Lead Nurturing. Download a copy by clicking here.

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