here are some process views of a logo I’ve been working on. Below are some of the conceptual ideas we presented to the client. As with any presentation my goal is to present a wide array of options for the client to choose from. I try to avoid logos that are similar to each other. In some cases this can be a challenge, especially if the company name is very descriptive in and of itself. In this case, Nature Jim’s left us open to explore a variety of styles and I think the presentation came together very well from a variety of possible solutions standpoint.

I was very fond of the first one. The client ended up selecting the last one with some slight improvements. I will post the final version and some brand image collateral soon.

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