Had the opportunity to design the festival days logo again for 2011. My sister’s role on the festival days committee is probably going to change in the future so this could be my last year to design the event logo. My sister Sarah Hale, always does a good job coming to me with a rough idea of what she wants. In this case she liked the idea of an expedition badge and paying homage to some of the landmarks of Farmington’s future primarily their new city building and the FrontRunner train and an eagle (my least favorite inclusion but whatever). I threw in Colossus from Lagoon since that has always been a symbol of Farmington for those of us who drive through Farmington every day but aren’t lucky enough to live their.

The development of this logo was a bit different than my typical process. Because I knew that their would be a lot of detail required to bring together all the landmarks, I basically started by finding source material, digitally collaging the elements together in photoshop, then printing that out and redrawing all the elements on separate sheets of tracing paper (see original line drawings below). One of my favorite processes (mostly because of the amount of time it saves) is to then scan the black and white line drawings back into the computer, create a work path over each in photoshop then exporting the vectors into Illustrator. from their I can refine lines and clean up shapes but usually I leave a lot of the imperfections since I like the hand drawn quality it can achieve even in a digital format. Let me know what you think.

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