Process: 2012

I had the opportunity to work up a product identity for a new health supplement coming on the market. I love the process of design. Discovering unexpected results and seeing how things evolve from a simple sketch into something extraordinary. The development process of this logo identity is one of those where I would never have guessed we would end up where we did but I can see glimpses of greatness throughout the process. Let me know what you think.

Step 1: Sketches. This sketch was not one of my favorites but we saw something and moved it on to be digitized.

Step 2: We went into initial presentation with this version. I loved the way the concept had evolved from the sketch. I think the metaphor is appropriate to what their product is offering and the way things came together were definitely strengthened over the original sketch

Step 3: The client thought the idea was close but challenged us to take it beyond anything we had done to that point. He showed us some relevant source material and we took it to a new level.