An old friend of mine, a longtime client that has been ressurecting and rebranding the same company over and over for the past couple of years showed up again a few weeks back and asked me to help him again reinvent his company’s identity. The new company ‘Get out of the House’ formerly ‘Doghouse Outdoor Gear’ formerly ‘ ToolBox’ is a company that hopes to bring state of the art outdoor merchandise to market. They are a group of mountainclimbing entusiasts who hope to use the profists from their endevors to fund extreme climbing adventures. To be honest I was not thrilled with the new company name or the creative direction they pitched to me but after trying to give them the heave-ho I realized that their commitment level to my company was extremely high from an execution level and despite my best efforts I concented to execute their idea. The idea for the stenciled brand and the spraypaint was theirs. I put the elements together and created this ad comp to kind of show them a way that they could possibly apply the bradining in print. It was one of those small projects that ended up being more enjoyable than I first anticipated. We’ll see how the client responds.

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